Specialization in Advertising and Communication Design

The specialization in Advertising and Communication Design focuses on studying various methods of utilizing different advertising and communication channels to promote specific products and market them effectively to increase sales.

Turkish Institutes Offering Specialization in Advertising and Communication Design

Technical institutes in Turkey offer a program specializing in Advertising and Communication Design, equipping students with essential leadership skills necessary for developing various sectors and projects.

Program Structure and Duration for Advertising and Communication Design in Turkish Technical Institutes

The program’s duration in Turkish technical institutes is two years, and students are eligible to enroll after completing their secondary education with either a scientific or literary track. The program is structured based on academic semesters, dividing the academic year into two semesters.

Upon enrollment in technical institutes, students study between 28 to 32 courses, which may vary depending on their chosen specialization. Upon successful completion of all required courses, students receive a technical institute diploma issued by the Turkish Ministry of Education.

Bachelor’s Degree in Advertising and Communication Design in Turkey

Advertising and Communication Design is a relatively new field that has entered the job market in recent years. The concept of commerce has evolved beyond buying and selling, requiring a well-planned and systematic marketing strategy before launching a product into the market. 

Advertising and communication professionals are responsible for:

– Creating organizational plans for advertising to achieve the organization’s objectives.
– Building the brand identity and reputation of the product.
– Selecting the appropriate platform, whether it’s television or digital media, for product advertising.
– Managing advertising campaigns with specific goals.
– Coordinating with advertising designers to achieve campaign objectives.
– Writing compelling advertising content that highlights the product’s unique features.

Requirements for Studying Advertising and Communication Design in Turkish Universities

To study at Turkish public universities, students generally need to complete a preparatory year for Turkish or English language proficiency and pass the final exam to begin their studies. They must also pass the Turkish Proficiency Exam (YÖS), the American SAT, and hold a high school diploma. Additionally, they may need to study a preparatory year to learn the Turkish language.

In contrast, studying Advertising and Communication Design at private Turkish universities usually requires only a high school diploma with a minimum GPA of 50%, along with language preparation if necessary.

Duration of Bachelor’s Degree in Advertising and Communication Design in Turkey

The bachelor’s degree program for Advertising and Communication Design in Turkey typically spans four years. The curriculum varies between universities, so students should carefully choose the program that suits their interests and goals.

Courses for Advertising and Communication Design are spread across four academic years, covering a wide range of subjects related to communication, design, and advertising.

Master’s Degree in Advertising and Communication Design in Turkey

Pursuing a master’s degree in Advertising and Communication Design is highly regarded, as it meets the demand for skilled professionals in various organizations, including embassies, who possess strong knowledge of communication and the ability to utilize all communication channels effectively for interacting with institutions and companies.

The postgraduate studies and master’s program in Advertising and Communication Design aim to prepare specialists in the field of communication and media.

The diverse communication channels include various electronic media, such as social media platforms, utilizing images, videos, and well-crafted content for advertised products.

Ph.D. in Advertising and Communication Design in Turkey

The Ph.D. degree in Advertising and Communication Design in Turkey offers students numerous advantages that enable them to work efficiently and with high skill in the field. 

Some of these advantages include:

1. The Ph.D. degree provides students with the opportunity to equip themselves with the fundamental theories and concepts that assist them in practicing the profession of media.
2. Training students to acquire skills in advertising copywriting and marketing communication.
3. Preparing students for journalism, including news gathering, analysis, and design.
4. Equipping students with the necessary skills for conducting media research and studies using the latest communication tools and technology.
5. Training students in planning and preparing advertising campaigns and designing advertisements across various communication mediums.

The doctoral program aims to prepare a new generation of distinguished researchers in the field of Communication and Advertising Design. It also aims to prepare graduates capable of offering original and research-oriented contributions while serving society.

Additionally, the Ph.D. degree aims to qualify students for a deep understanding of the nature of communication and media, both in theoretical and professional aspects.

Requirements for Obtaining a Ph.D. in Advertising and Communication Design:

1. Completion of 34 credit units of courses, including 6 elective units to be studied over the four years of the program.
2. Passing the comprehensive examination and successfully completing the doctoral dissertation.

Career Opportunities for Graduates in Advertising and Communication Design:

A degree in Advertising and Communication Design opens up various career opportunities in fields such as:

– Public Relations departments of major corporations.
– Working as a marketing advertisement designer.
– Human Resources departments in companies and institutions.
– Communications departments in various companies, embassies, government agencies, and international organizations.
– Marketing content writer.
– Organizing exhibitions and conferences.
– Working as a press officer in the Ministry of Foreign Affairs.
– Public relations consultant.
– Journalist and editor.
– Program producer.
– Working in digital and social media.
– Program director.
– Program monitor.
– Public Relations Officer.

if you are interested in studying Advertising and Communication Design, we can assist you in facilitating your admission to the top Turkish universities. Please feel free to reach out to us for further information.