What is Advertising?
Advertising is a branch of marketing focused on creating and promoting advertisements to publicize a product or service to the audience.
Overview of the Advertising Major
History of the Advertising Major in Turkey
The advertising major has emerged in Turkish universities in recent years, making this field of study available to students at several Turkish institutions.
Number of Students Studying Advertising in Turkey
It is estimated that the number of students studying advertising in Turkey ranges between 5,000 and 10,000 students.
Advantages of Studying Advertising in Turkey
– High Quality of Education: Turkey is home to many prestigious universities with international accreditations in advertising and communications, ensuring students receive high-quality education according to global standards.
– Curriculum: The curriculum focuses on integrating theoretical knowledge with practical application through projects and internships with real companies.
– Promising Job Opportunities: Turkey has a thriving advertising market, attracting many leading global and local companies in the field, offering graduates broad prospects to work in a distinguished professional environment.
– Use of the Arabic Language: Arabic is one of the languages used in some Turkish universities, facilitating communication and interaction for Arab students within the academic environment.
– Strategic Location: Turkey’s strategic location, bridging Asia and Europe, makes it an ideal starting point for students aiming to work in advertising at a regional and global level.
Is Studying Advertising in Turkey Affordable?
The cost of studying advertising in Turkey is relatively low compared to other options in Europe and North America, especially if the student enrolls in a public university.
However, the actual cost depends on various factors such as the specific university, geographical location, and living standards.
To know the actual cost of studying advertising in Turkey, you can contact us at Alemni Shokran.
Requirements for Studying a Bachelor’s Degree in Advertising in Turkey
– The student must obtain a high school diploma or its equivalent.
– The student must pass the university entrance exam in Turkey.
– The student must demonstrate proficiency in Turkish or English by passing the TOEFL or IELTS exam.
– The student must submit the necessary personal and academic documents to the chosen university.
Alemni Shokran provides all the information regarding the requirements for studying advertising at Turkish universities. All you need to do is contact us.
Duration of a Bachelor’s Degree in Advertising in Turkish Universities and Course Content
Duration of Study
The duration of a bachelor’s degree in advertising at Turkish universities typically ranges from four to five years, depending on the university’s system.
Course Content
– Introduction to Advertising and Marketing Communications
– Communication Theories and Strategies
– Advertising Campaign Management
– Marketing and Advertising Research
– Graphic and Photographic Design
– Advertising Copywriting and Scriptwriting
– Media Production (Video Production, Presentations, etc.)
– Digital Marketing and Internet Advertising
– Public Relations Management
– Integrated Advertising and Promotion
– Consumer Behavior and Advertising Psychology
– International Advertising and Multiculturalism
– Advertising Laws and Ethics
– Economics and Marketing Theories
– Practical Training and Field Projects
Students are also encouraged to participate in real-world projects and field training opportunities at advertising agencies and companies to gain practical experience and build a professional network before graduation.
Career Opportunities for Advertising Graduates
– Advertising Agencies: Advertising agencies are among the largest employers for advertising graduates, where they can work as strategic planners, graphic designers, copywriters, or digital content producers.
– Corporate Sector: Most large and medium-sized companies need employees in their marketing and advertising departments to manage their promotional campaigns, making it a promising field for advertising graduates.
– Public Relations Agencies: These agencies offer job opportunities in public relations management, media relations, and integrated marketing communications.
– Digital Marketing Companies: With the increasing importance of online advertising, digital marketing companies offer promising job opportunities for advertising graduates to create and manage digital advertising campaigns.
– Media Production Sector: Advertising graduates can work as producers or coordinators in film, video, and presentation production studios.
– Governmental and Non-Profit Organizations: These entities need employees in public relations and advertising to promote their activities and campaigns.
– Freelancing: Advertising graduates can work independently as consultants or freelance designers.
Languages Available for Studying Advertising in Turkey
– Turkish Language: Most public universities and some private universities offer undergraduate programs in advertising in Turkish.
– English Language: Many reputable private universities offer undergraduate programs in advertising in English. This option is preferred by foreign students or those who wish to acquire
the required skills in English. Some of these universities include Boğaziçi University, Istanbul Bilgi University, and others.
Thus, the main options for studying advertising in Turkey are Turkish and English, depending on the student’s language proficiency, preferences, goals, and budget.
List of Some Turkish Universities Offering Advertising Programs
– Istanbul University
– Middle East Technical University (ODTU)
– Gazi University
– Ankara University
– Istanbul Aydın University
– Boğaziçi University
– İzmir University of Economics
In Turkey, you will find a vibrant and distinctive academic environment, combining high-quality education with affordable costs.
You will have the opportunity to study advertising in English or Turkish. Don’t hesitate, register now with Alemni Shokran and get professional assistance in choosing the best universities and programs that suit your needs. Contact us now.