How to Start Studying Marketing Communications in Turkish Universities?
Marketing Communications Major studies how companies and organizations communicate with their customers and promote their products and services using various communication methods such as advertising, social media, and marketing campaigns.
What is Marketing Communication?
Marketing communication is the process of communicating with customers and consumers to promote products and services and increase their sales.
Difference Between Marketing and Marketing Communication
Marketing involves promoting and selling products or services to attract and motivate customers to purchase.
Marketing communication includes all forms of communication a company uses to interact with existing and potential customers to strengthen the relationship between them and the company.
Elements of Marketing Communication
Sender: The person or entity sending the marketing message.
Message: The content directed at the customers or target audience.
Communication Methods: The ways through which the message is conveyed to the target customers.
Channel: The medium through which the message is delivered from the sender to the target customers.
Reception: The person or entity receiving the marketing message and responding to it by taking certain actions such as purchasing or visiting a website.
Impact: The expected result of the marketing message, reflecting the campaign’s ability to reach target customers and achieve its goals.
Characteristics of Marketing Communication
– Targeting the Right Audience: Helps in targeting potential customers suitable for the company’s products or services.
– Directing the Correct Message: Allows the company to deliver its message effectively to customers, enhancing the marketing strategy’s efficiency.
– Brand Enhancement: Assists in building and reinforcing the company’s brand, increasing customer awareness and trust.
– Sales Boost: Effective communication can lead to increased sales and improved business performance.
– Guiding Customers to Action: Can encourage customers to take specific actions, such as purchasing a product or signing up for a service.
– Measuring Results: Enables measuring the outcomes of marketing campaigns and evaluating their performance, helping the company improve its strategy.
Objectives of Marketing Communications
– Increase awareness of the product or service among the target audience.
– Increase sales of the product or service.
– Improve the brand’s reputation.
– Develop long-lasting and sustainable relationships with customers.
– Attract new customers and expand the customer base.
– Achieve competitive differentiation in the market.
– Achieve predefined marketing objectives.
– Enhance customer interaction with the brand.
– Promote the spread of advertisements and information about the product or service.
– Boost customer engagement with the brand.
These objectives underline the overall importance of integrated marketing communications in today’s world.
Overview of the Marketing Communications Major
History of Marketing Communications in Turkey
marketing communications major has recently emerged in Turkish universities.
Universities began offering programs in this field to meet the growing market needs in Turkey. Since 2010, Turkish universities have started providing study programs in marketing communications.
Number of Students Studying Marketing Communications in Turkey
Estimates suggest that the number of students studying integrated marketing communications in Turkey ranges between 4,000 and 8,000 students.
Advantages of Studying Marketing Communications in Turkey
– High-Quality Education: Turkish universities have a good reputation in marketing communications, offering outstanding academic programs that meet global standards.
– Program and Specialization Diversity: Turkish universities provide various programs in marketing communications, such as digital marketing, public relations, advertising, and international marketing, allowing students to choose the field that suits their interests.
– Practical Training Opportunities: Many Turkish universities offer practical training opportunities in leading local and international companies, helping students gain practical experience and the required skills for the job market.
– Promising Job Opportunities: Graduates can work in local and international companies in various fields such as advertising, public relations, digital marketing, and international marketing.
– Global Alumni Network: Turkish universities have a wide network of alumni working worldwide, providing opportunities for professional networking and connections.
Is Studying Marketing Communications in Turkey Affordable?
Yes, the tuition fees in Turkish universities are significantly lower than in countries like the United States, the UK, or Australia.
Public Turkish universities offer much lower tuition fees compared to private universities.
Moreover, many Turkish universities and governmental and private institutions offer scholarships for international students, significantly reducing costs. Contact us at Alemni Shokran for more precise details about studying costs in Turkey.
Requirements for Master’s Degree in Marketing Communications in Turkey
Bachelor’s Degree: A bachelor’s degree in a related field such as marketing, advertising, public relations, business communications, or management from a recognized university with a good GPA (usually not less than 2.5 out of 4).
Language Proficiency: Proficiency in Turkish or English, depending on the program’s language, proven by passing standardized tests like IELTS or TOEFL for English.
Graduate Admission Test Results: Results of the ALES test for Turkish universities or GRE or GMAT for universities that accept international students.
Research Proposal: A proposed research plan outlining your research interests and future focus areas.
Resume (CV): Along with academic and professional recommendation letters from previous professors or employers.
Personal Interview: Some universities may require a personal interview to assess the student’s seriousness and evaluate their personal skills.
Other Required Documents: Such as a passport, personal photos, birth certificates, etc.
We recommend contacting us at Alemni Shokran for the latest admission requirements for master’s programs in marketing communications.
Duration and Curriculum of the Master’s Degree in Marketing Communications in Turkish Universities
– Duration: The master’s degree usually takes between two to three years, including theoretical and practical courses in marketing and communications, as well as conducting research and graduation projects.
– Curriculum: May include courses such as:
– Marketing Communications Management
– Marketing Communication Strategy
– Marketing Research
– Marketing Communication Tools
– Data Analysis and Statistics
– Market Policies and Marketing
– Advertising and Marketing Campaign Design
– Performance Evaluation and Success Measurement in Marketing
– Personal Marketing and Public Relations
– Brand Management and Marketing Identity
– E-commerce and Online Marketing
These are some of the courses that might be included in the curriculum for marketing communications in Turkish universities. The exact courses may vary according to the specific program of each university.
Job Opportunities for Marketing Communications Master’s Graduates
– Working in advertising and marketing communications agencies as campaign managers or consultants.
– Holding leadership positions in marketing, public relations, and advertising departments in major companies.
– Working in digital marketing consulting firms and social media management.
– Establishing private consulting firms to provide marketing and advertising services.
– Working in marketing research and survey institutions.
– Taking on leadership roles in public relations and reputation management in government and private organizations.
– Working in international marketing and cross-cultural marketing communications in multinational companies.
– Pursuing academic careers in teaching and research at universities and educational institutes.
– Working in social marketing and marketing communications for non-profit organizations.
– Continuing research and academic paths to obtain a PhD in marketing communications.
Languages Available for Studying Marketing Communications in Turkey
Marketing communications can generally be studied in Turkey in both Turkish and English.
Turkish:
– Primary Language: Turkish is the main language for studying marketing communications in most Turkish universities.
– Preparatory Programs: Many universities offer intensive Turkish language preparatory programs for international students who do not speak Turkish.
English:
– English Programs: Some Turkish universities offer marketing communications programs in English.
– Suitable for Students: These programs are suitable for students who are proficient in English and prefer to study in a foreign language.
– Limited Availability: English programs are available in a limited number of universities, so it is important to research universities offering this option before making a decision.
List of Some Turkish Universities Offering Marketing Communications Major
– Istanbul University
– Middle East Technical University
– Istanbul Aydin University
– Okan University
– Bilgi University
Don’t waste time, register your documents now and invest in your professional future!
Contact us at Alemni Shokran today for more information about Turkish universities offering marketing communications major.